Digital marketing has changed the way people look at advertisements. There are several ways to advertise products and services. Either companies try to sell a product, service or a point of view. Small and large businesses both profit by incorporating digital marketing tactics. Brands allocate roughly 40% of their marketing budgets on digital marketing. Increase in digital spends is essential for brands to reach out to more people all over the world.
The objective of digital marketing has changed from brand awareness to increasing conversion leads. Therefore, highlighting progress and reach of digital marketing. Around 68% of companies utilize digital marketing to promote their brand. Consistent digital presence increases brand awareness and credibility. To be successful you need to have a website and be active on social media platforms.
Major demand of digital marketing in Consumer durables
Consumer durables industry consists of goods and home appliances such as television, air conditioners, refrigerators, etc. Representing the industry, we have various national and international companies such as Blue star, Voltas, Philips, Prestige, etc.
With the increase of online shopping, digital marketing is applicable to large appliances such as television, air conditioner, washing machine, etc. Consumer durables industry is increasing their spends on digital marketing services exponentially. Digital marketing strategies help in planning, promotion, and marketing of goods and services.
Decision to buy a home appliance is a long process. People often explore all the different available options, compare prices, compare websites and ultimately take the final call. There are still a number of people who think that home appliances must be shopped offline.
How to measure digital success?
Every company today has to adapt to the digital world to survive. Many small companies have realised the benefits of digital marketing services and what they can do for their business. Listing down few parameters which indicate digital success of a business:
- Increased website traffic
- High inquiry rates
- High conversion rates, in which website traffic converts to customers
- Increased brand awareness and visibility
- Improved ranking on search engines
What are the different digital marketing services available for the consumer durable industry?
1.SEO
The benefits of SEO are no longer a secret. White hat SEO practices can increase organic traffic and visibility in the online market. Digital marketing services involve careful keyword placement, optimizing pages, and analysing data to enhance performance. These services can increase the number of queries for a particular product and increase the likelihood of converting visitors to customers.
2.Web Page/Application design and development
Digital marketing services can help you design your website as well as application. It can provide proper content, design elements, SEO, etc to increase organic traffic. Any business nowadays requires a webpage and application to make their presence felt. These platforms must be mobile-friendly and enrich user experience.
3.Social Media Marketing
Everyone today has an active account on social platforms such as twitter, facebook, instagram, etc. These platforms are extensively used for advertising and marketing purposes. Digital marketing services include social media marketing. Building a strong social media campaign helps the business grow and progress. Social media marketing requires planning and strategic execution. With social media, consistency is the key to business prosperity. Studying analytics helps in brand management and advertising.
4.Conversion rate optimization (CRO)
Getting a good flow of traffic is only half the battle one. You need to focus on converting customers into leads. This is where conversion rate optimization plays its part. Optimizing content to generate leads needs expertise and careful planning. Simplifying site navigation, clutter free landing pages, etc help increase conversion rate optimization.
5.Email marketing
It is one of the easiest and cheapest ways of marketing. It has a high impact on the customers. Most customers are comfortable communicating with a company via email. A well designed email with a good subject line and content can increase conversion rates significantly. Email marketing may have its ups and downs however, it is still widely popular and accepted in the digital world. Around 50% of Americans check their mail first thing in the morning. Email marketing of consumer durables has proven to show good success rates.
Benefits of digital marketing for consumer durables industry
- Survival of the Fittest: With so many options available it gets difficult for companies to make their product stand out. Digital marketing can play an important role in this aspect. Market survey and understanding target audience can help make your product stand out and generate profit to your business
- Social Media Channels: The most challenging aspect of social media marketing is maintaining consistency. Social media campaigns require planning, marketing and proper execution. Digital marketing can help personalise customer experience and make the most of social media marketing.
- Keeping Up with Changes: The digital market constantly evolves. There have been drastic changes since the past few years. Keeping up with these changes becomes difficult sometimes.
- Personalized Marketing: Personalized marketing has a lot of scope in the consumer durables industry. We need to go beyond the ‘One-fits all’ concept to enrich user experience. Focus on customers individually to meet their demands and provide quality services to them.
- Content Marketing: Creation, sharing and providing valuable and authentic content is another crucial aspect of the consumer durables market. It increases brand awareness, lead generation, improve customer trust and loyalty
Digital marketing has proven to provide many benefits to the consumer durables industry. Sales and marketing of home appliances has been simplified because of digital platforms. However, to enrich the user experience it is essential to build good relationships with customers. Providing essential information regarding the products, reviewing them, taking customer feedback and working on them are proving to be beneficial.
