A performance-focused Google Ads campaign for a premium Bengaluru real estate consultancy, generating 500+ qualified property buyer leads across multiple developer projects at a highly efficient cost per click.
About Primark Realtors
Primark Realtors is a trusted Bengaluru-based real estate consultancy offering end-to-end property solutions from primary residential sales and resales to commercial leasing, land parcels, and corporate bulk bookings. Backed by partnerships with India’s leading developers including Prestige, Sobha, Brigade, Godrej, Mahindra, and Puravankara, Primark combines honest advice with deep local expertise to help homebuyers and investors make confident, well-informed property decisions.
The Challenge
Highly Competitive Real Estate Market — Bengaluru’s premium property segment is intensely contested
on Google Ads, with large developers spending aggressively, driving up CPCs and making efficient lead
acquisition difficult.
Targeting High-Income, Ready-to-Buy Buyers — Primark needed to reach serious, high-income home
buyers actively searching for premium projects not just casual browsers requiring precise audience and
keyword intent segmentation.
Multi-Project Campaign Complexity — Running concurrent campaigns for different developer projects
(e.g. Mahindra Blossom) demanded a structured account architecture to prevent audience overlap and
budget dilution.
Maximising Clicks Within Tight Budgets — As a growing real estate consultancy, Primark required
maximum traffic volume and site engagement from a limited ad spend making CPC efficiency the top
performance priority.
