A 9-month Google Ads performance campaign delivering high-volume, low-cost conversions for one of India’s most visited job portals, consistently optimised across every month.
About the Client
Our client is India’s No.1 job portal for hiring, with a database of over 1.5 crore resumes and more than 4 lakh new profiles added every month. Serving 60,000+ recruiters and maintaining a presence across 100+ cities and 5,000+ campuses, the platform connects fresh graduates with employers across IT, engineering, banking, government, and more. To sustain user growth and recruiter acquisition at scale, the client required a high-performance Google Ads strategy capable of delivering tens of thousands of low-cost conversions monthly.
The Challenge
The client engaged Growthway with four critical performance marketing challenges requiring a structured, data-driven Google Ads approach:
High-Volume Conversions at Low Cost — Needed massive sign-up and application volume at a CPConv that justified scale against large incumbent portals.
Seasonal Demand Fluctuations — Placement season spikes and mid-year dips required agile budget reallocation to fully capitalise on high-intent windows.
Audience Precision at Scale — Reaching freshers, recruiters, and campus teams across Google’s network required tight campaign structure to eliminate wasted spend.
Sustained Efficiency Over 9 Months — Maintaining CPConv performance across a high-budget extended campaign demanded continuous bid and creative optimisation.
