A full-funnel SEO transformation for one of India’s most trusted HR consultancies, turning expertise into
organic visibility.
About Transparian
Transparian is a leading HR consultancy with 20+ years of expertise, serving startups, SMEs, and large enterprises
across India. Their service portfolio spans recruitment & staffing, Employer of Record (EOR), statutory compliance,
payroll management, PoSH training, and ITR filing. Despite exceptional domain knowledge and a strong client base, Transparian’s digital presence did not reflect their market standing, limiting organic discoverability and inbound lead generation.
The Challenge
Transparian approached Growthway with four critical SEO barriers holding back their online growth:
Fragmented Online Presence — Transparian’s multiple service verticals — recruitment, compliance, payroll, EOR lacked unified SEO strategy, diluting search visibility.
Low Brand Discoverability — Despite 20+ years of experience, Transparian was not ranking for key HR consultancy and statutory compliance keywords that prospects actively searched
Highly Competitive HR Niche — The HR consulting and staffing space in India is crowded with large established players, making organic rankings for generic terms extremely difficult.
Thin & Unoptimized Content — Service pages lacked depth, proper keyword targeting, and structured on-page SEO, failing to communicate expertise to both users and search engines.
