The amount of time people spend on electronic devices continues to rise. Digital marketing is beneficial for every industry’s growth and visibility in the online world. Digital marketing can fuel e-commerce industries to a great extent. It involves email marketing, social media marketing, and search marketing. It is the future of buying and selling products and services online.
According to Statista, e-commerce sales will increase from 4.2 trillion in 2020 to 6.5 trillion in 2023. The worldwide pandemic is boasting e-commerce growth tremendously. You need to ensure that your e-commerce company is ready for this huge change.
There are several tactics to promote e-commerce companies online. To increase search engine rankings various digital marketing strategies are required. Bidding on a relevant keyword is one of the most successful ways to increase conversion leads. Keeping a check on which keywords your competitor is fighting for is crucial to maintain your rankings consistently.
Case Study-Single Grain
In 2014, SEO master Eric Sui bought a failing SEO company-Single Grain. Applying his growth mentality and marketing expertise he rebuilt the firm. Today, Single Grain is a world-recognized digital marketing agency. Its clients include Amazon, Uber, Airbnb, Alexa, KitchenAid, Cafepress, and many more.
What is Single Grain’s digital marketing strategy? They specialize in personalized digital marketing campaigns for their clientele. Many e-commerce companies indulge in overusing digital marketing tactics until they are overused. Therefore, it is important to practice personalization for all your clients as per their requirements.
Benefits of hiring a digital media agency
1. Stay updated with the latest trends
Before launching any marketing campaign, research is very crucial. You need to know about your industry and identify your competitors. The digital marketing agency has a team dedicated to meet all of your needs.
2. Cut down the overall expense
Hiring a digital marketing agency can be cost-effective in the long term. They have access to various digital marketing tools required to run digital marketing campaigns.
3. Work with a team of experts
For most small businesses, you can get access to a team of experts by hiring a digital marketing agency. They have good experience and knowledge about SEO best practices, content, and social media marketing.
4. Generate novel Ideas
Not every tactic or idea will work well for your e-commerce company. Some ideas are profitable however, some ideas are not. A digital marketing agency can help generate novel ideas to market your business. For example, when it comes to social media marketing, a digital marketing agency will help you identify your target audience. They will identify what will appeal to them and how to generate leads.
5. Measuring results made easy
Key Performance Indicators (KPIs) can be determined by your digital media agency. These indicators help you figure out how effective your digital marketing campaign is.
Digital marketing agencies also help you with website audits to maintain your google search ranking. They give insights into how well are your keywords performing, bounce rate, conversion rates, etc
Along with this information, they also suggest what changes need to be made to improve your e-commerce industry’s performance.
Moving forward with some digital marketing strategies that never fail. They help generate higher revenue for your e-commerce company
6. Landing Pages Matter
Landing page design is a crucial aspect of your e-commerce business. If your digital marketing agency is not working on your landing page, your business will suffer. Even a 2% increase in conversion rate will double your return on investment (ROI). Therefore, working on optimizing your landing page is always a good idea, to begin with.
7. Choose Conversion rates optimization (CRO)
Your golden mantra should be “Acquisition” plus “Retention”. So many companies spend a lot of money on increasing website traffic. However, conversion rates and customer retention is so much more profitable in e-commerce industries. Optimizing your website to increase conversion rates is extremely important.
8. Invest in Ads
Google and Facebook are two digital platforms that generate more revenue than any other platform. Although Facebook and Google ads are expensive, investing in them is a good idea. It yields a good return on investment (ROI). You can utilize a robust negative keyword to block irrelevant traffic to your website. Layer on demographic targeting and Audience in-market audiences to achieve greater results. Targeting and segmenting the audience is also a strategy that works well. You can reach your audience based on their interest, competitor brands, etc.
9. SEO
Investing in an SEO firm can do very well for your e-commerce industry. You may get tempted to use the most searched keyword to drive website traffic. However, focus on the keywords that increase conversion rates. Because without leads, website traffic is meaningless. Implementing conversion rate optimization will drive organic traffic and increase your company’s success.
10.Website Design
Along with your landing page, website design also plays a very crucial part in digital marketing. Regular content and link audits can maintain your website’s health. Enriching user experience should be a high priority. Any leaks must be immediately fixed.
Digital marketing is a powerful marketing technique. Hiring a suitable digital marketing agency can improve your company’s performance. Collaborating well with your digital marketing agency is extremely crucial. All the parties should be on a common page. Your agency and company have a common goal so consistent communication and taking regular updates will help your e-commerce business grow and reach newer heights.
