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When people talk about email automation, they often lump everything together. But the truth is, B2B email automation and B2C email automation operate on completely
Great audience segmentation is a starting point to unlock the whole potential of marketing automation services. The current information-driven approaches go beyond surface-level demographics to
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In today’s digital marketing landscape, triggered email campaigns stand as one of the most impactful strategies to engage audiences and convert prospects into loyal customers.
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