Digital Marketing has become a lifeline for Ecommerce websites. With the help of Digital Marketing, E-commerce businesses generate huge revenue as it acquires customers, builds brand value, increases the company’s reach and ROI. E-commerce is a business where buying and selling are done online. Hence, they need to market their product also online. Digital Marketing for an E-commerce business breaks the inertia by breaking the sales funnel.
“The right Digital Marketing strategy is the key to your e-commerce success”
-anonymous.
According to analysis, 37 million social media visits lead to 5,29,000 orders on an average basis. Facebook alone helps to get traffic to the website which helps to increase the sale by 85%.
So Why should an eCommerce company consider Digital marketing for their marketing strategy?
- We are no longer watching TV or reading magazines. All of this has now been replaced with Netflix and Instagram
- We are no longer listening to the radio this has been replaced with Youtube and Podcasts
- Do you know why Marketers are not investing in billboards anymore? because all the people are now busy on their phones.
These are the reason Why digital Marketing has seen so much of a boom in the last 5 years. Remember product endorsement is done where there are prospects.
Advantages of Using Digital Marketing
- Digital Marketing can help you Market your products Online.
Gone are the days when product selling was done by going door to door, distributing pamphlets, and putting up advertisement hoardings. Digital marketing has revolutionized the entire concept of marketing. All products and services can be marketed online. It’s a new trend in marketing that allows hassle-free buying and selling of products. Today each business has a social media account other than its website where it can promote, sell and increase its engagement with customers. Buying and selling products have never been easier than what it is in today’s age.
E-commerce businesses are entirely based online, hence they need to be present on digital platforms.
- Reaches a large amount of audience at once:
Today 56% of the population is present on different social media platforms. As an owner of an e-commerce business, digital platforms are the ways to reach a large mass audience in one go. Unlike the traditional form of marketing where companies had to send letters to each office or potential customers, this would cost them a lot of time and money.
- Improves market reach by surviving competition:
As we know today everything today from our groceries to our medicine is available online. Hence, sometimes it will get really difficult to compete with other similar businesses. This also one of the reasons why you should plan your digital marketing strategies to stay ahead of your competitors.
- Impacts the buying decision:
The digital marketing strategy you use will help you get more website traffic and impact their buying decision. This can be done with the help of different marketing strategies such as SEO (which helps you to gather information regarding your customer). Social Media ads (which suggest different products on social media according to their search history). To stand out from the fierce competition eCommerce companies need to make the utmost use of digital marketing strategies.
- Increases your Sales:
Digital Marketing increases your sales easily. Around 64% of the population does online shopping. Due to the pandemic, this number will increase to double soon. The reason why there is an increase in online sales is that this is an easy way which helps the customers in saving their time, money, and efforts.
Many challenges come with the eCommerce business even though we live in the digital age. As mentioned above eCommerce business has a lot of competition as there are millions of options available on digital platforms.
With this vast digital platform growing every day, one needs to understand different strategies to help them capture their share in the $2.8 trillion annual online sales.
Understanding different marketing tools for eCommerce websites.
- Boosting product Visualization.
Ecommerce websites have now come up with tools that allow customers to zoom in, spin their product for a 360* view. According to a marketer survey, this tool had shown an increase of 25-30% in sales.
- Adding Product Video
Ecommerce clothing website like Mynta has used this tool for providing extra information to the customer which builds a bond of trust with the customer. According to Hubspot with the help of this feature 81% of the consumers were more confident about buying a product from their eCommerce site.
- Cutting-Edge Product Filtering
The more products a brand offers, the more they require advanced product filtering. With the help of this tool, customers can search for any product with their specifications or following the latest trends. Though this feature improves the online shopping experience there is still 42% major the eCommerce website that is still not using this advanced filter tool. The more attributes your website offers the easier it is to offer the consumer to shop and hence makes the online shopping experience smoother.
- Leveraging Wishlist
Providing a wishlist tool on your site is like providing a gold mine of information. These wishlists can be very useful for email marketing. It can also be used for sending sales notifications, clearance notices or low inventory counts to create a sense of urgency in consumers.
- Automating with chatbots
ECommerce websites need to create a smooth online shopping experience for the customer. Chatbots help you to make a direct point of contact with the customer in the first go. Being available to answer consumer doubts, instantly resolving their issues offers a personalized shopping experience to the customer. Chatbots make up for an excellent salesperson.
Traditional marketing is not dead but digital marketing outranks its modes because prospects are now glued to their phones. Having a website in today’s age is like having your place of display. As a business, your goal is to grab their attention and increase your sales through these funnels. All these tools and strategies are essential in generating more traffic and in increasing your sale.