In times when you need to fight for attention and outsmart your competition. Email marketing is a direct and easy way to reach your customers instantly. Email marketing is proving increased engagement over the past 12 months as stated by 78% of marketers. It is one of the most cost-effective marketing solutions. All you need to focus on is your landing page, content, designs, etc and the job is done. It has high penetration rates and good conversion rates as well.
Around 4 billion people have at least one email address which they use frequently. Messages reach directly to your customer’s inbox. Many people wake up in the morning and the first thing they do is check their inbox. Various companies have observed that their customers are comfortable communicating via emails.
Personalized campaigns and intriguing design elements have been utilized by several digital marketing companies successfully. Research shows that 74% of people do not like irrelevant content. Personalizing emails help build human connectivity.
Research reveals that 49.5% of marketers raised their email marketing budget in 2019. Email marketing solutions have proven to be financially profitable with high return rates and conversion rates.
General Email Marketing Statistics
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- Roughly 306.4 billion emails were estimated to be sent and received in 2020, this figure is expected to increase to over 376.4 billion by 2025.
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- People in America spend about five hours checking their mails
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- 86% of professions prefer to contact other clients or business via email
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- Around 56% of people check their phones first thing in the morning
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- Roughly 61% of consumers are comfortable interacting via email communication.
Email marketing has proven to be highly beneficial. Therefore, presenting email marketing statistics you should be aware of to prepare for the future.
- Widespread Use of Email
Global email users amounted to 3.9 billion in 2019. In 2023, the figure will reach 4.3 billion users. These numbers indicate the increasing use of emails and how beneficial email marketing will get.
No matter what the scale of your business, you can reach your customer using email at any point in time. A good email marketing strategy will help you connect to your clients in an instant. It requires less effort and great returns.
- Frequency of Emails Sent Per Day
With the increase in internet accessibility, the number of emails being sent and received is increasing at tremendous speed. In 2020, roughly 306.4 billion emails were sent and received. This figure is expected to rise to 376.4 billion by 2025.
Over time many new means of communication have emerged. Despite that, email marketing has remained unshaken and highly beneficial. 35% of marketers send around 3-5 emails on average to their customers. More than that would repel the customers and lower conversion rates.
- Visuals in Emails Grab Customer Attention
We are visual creatures, people respond to visuals better than text. This is why adding videos to your content is a great idea. It increases conversion rates.
Who doesn’t love emojis? Subject lines containing emojis lead to a 56% higher open rate than emails with only text. It increases engagement and response rates. Including GIFs, videos and other interactive graphics increases conversion rates by 27%
- Power Up and Personalize
More than 20% of marketers state that personalized emails increase conversion rates (Hubspot, 2020). Personalizing the subject line is a good tactic as it is the first thing your client will notice.
Ensuring that your email was intended just for your customer increases conversion rates. 88% of customers respond well if they feel that the email sent to them was exclusively for them. It helps build relationships and understand your customer needs better as well.
- Welcome Emails Increase Conversion Rates
Welcome emails have a high open-rate. 21% is the average opening rate of any particular email. It increases to 82% if it is a welcome email (GetResponse, 2017) Opening rates are the best ways to understand how well your email marketing solution is working.
With such a high opening rate, you can use welcome emails to share important information. This strategy can help grab customer attention.
- Interactive Email is the Future
Gone are the days when your newsletter has only text and a regular format. Adding videos to your email increases the conversion rate by 300%
Nowadays, marketers also include images, GIFs, animations to make it more interactive and pleasing to the eyes. Ensure that when you decide on including visuals they are mobile-friendly for a good user experience.
- Consistently Interact with Your Customers
The highest number of interactions happens with promotional emails. 49% of customers stated that they like receiving promotional emails.
Promotional emails should be consistent for your brand to get noticed by customers. Consistency of 2-3 emails weekly is highly favorable. Inconsistency can reduce conversion rates and adversely affect business.
- High Return on Investment (ROI)
With email marketing getting widespread popularity, the return on investments is huge. For every 1$, there is a 42$ return on investment. A well-planned email marketing strategy can lead to financial gains.
This data reiterates the power of email marketing and how it will skyrocket in the future as well.
A robust email marketing campaign should be a top priority to increase the potential for significant returns. These email marketing solutions will arm you to harness the power of email marketing.
Keeping your customers engaged, nurture leads, and promoting your brand should be your highest priority. It gets hard to plan and execute email marketing campaigns for the desired result. Not being able to execute well is one of the most common reasons for email marketing failures. Therefore, sticking to your plan, executing it consistently should be your aim.
Equip yourself with the right email marketing tools and apply the most successful strategies to help your business grow. Working with a good email marketing company that can help you achieve your goals and targets would be advisable. Keep the above-mentioned statistics in your mind and you will surely see desired results.
